How to use Instagram to increase product sales.

How to use Instagram to increase product sales.

Ah Instagram... the land of drool-worthy brunches, picture perfect vacations, adorable animals… and a goldmine of opportunity for product sales!

Yes, the place where you go to lurk your friend’s Bahamas pics also doubles as the perfect mobile mall for your ecommerce business. As a photo-centric platform, it’s an ideal fit for brands that are consumer product focused — whether it’s fashion, furniture or fun.

For us at Canupy, Instagram has played an integral part in the growth of retail businesses we work with.

Why you don't *have* to be on Snapchat.

Why you don't *have* to be on Snapchat.

You can’t be everywhere at once.

So why should a brand be expected to be on every social media platform simultaneously?

The answer to this question may seem obvious. “To reach larger audiences, duh!” But the mentality of more = better isn’t always correct. And for social media, it’s just the opposite.

Let's debunk some common beliefs about social media. 

5 brands we’re loving on Instagram right now.

5 brands we’re loving on Instagram right now.

No matter the size or scope of your business, it’s important to have a creative outlet; a chance to build your brand and create a personality for your business. 

What better platform to create this character than Instagram.

With over 500 million monthly users, it’s undeniable that this social network is for more than selfies and cheesy holiday photos.

Instagram is an outlet to visually represent your brand, connect with customers and be noticed by all those users scrolling each day.

Ready for a dose of inspiration? Check out these brands' feeds and see why their posts set them apart.

7 podcasts to UP your entrepreneur game.

7 podcasts to UP your entrepreneur game.

Whether you’re an entrepreneur in the starting stages of your business or a biz wiz with plenty of experience under your belt, your time is extremely valuable. How you choose to spend your few free moments is up to you.

Enter the podcast.

Here are seven unique podcasts that will boost your confidence, answer your toughest questions and maybe give you a new role model.

5 Instagram updates we wish we got instead.

5 Instagram updates we wish we got instead.

These past few weeks have brought significant changes to everyone’s favourite photo and video sharing network, Instagram. In addition to a new logo and simpler interface featuring black and white instead of the classic dark blue, the photo-friendly app is expected to update with even more improvements. Well, in the meantime, we have a few requests.

Our go-to content marketing tools - and they're all free.

Our go-to content marketing tools - and they're all free.

At Canupy, we've always been on the look-out for tools to make the most of our time and our clients' budgets. And with a plethora of them available to help schedule/create/automate/etc, it's easy to get lost in trying to learn how to maximize your time when in reality, you may be doing the exact opposite. And spending money at the same time.

So here's a list of content marketing tools that we've found to be the most effective for anyone looking to build their online business. They're all free. And they're all wonderful.