ecommerce brands

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How to use Instagram to increase product sales.

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How to use Instagram to increase product sales.

Ah Instagram... the land of drool-worthy brunches, picture perfect vacations, adorable animals… and a goldmine of opportunity for product sales!

Yes, the place where you go to lurk your friend’s Bahamas pics also doubles as the perfect mobile mall for your ecommerce business. As a photo-centric platform, it’s an ideal fit for brands that are consumer product focused — whether it’s fashion, furniture or fun.

For us at Canupy, Instagram has played an integral part in the growth of retail businesses we work with.

4 steps to finding your brand's voice.

4 steps to finding your brand's voice.

One of the most common questions we get asked is, “what’s my brand’s voice?” and it’s not surprising – figuring out what your business should sound like is TOUGH and kind of confusing.

But like so many good business owners already understand, a strong brand voice is an essential piece in the marketing puzzle.

So, with that in mind let’s see if we can’t break this thing down into something a little less complicated and a little more straightforward.

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5 brands we’re loving on Instagram right now.

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5 brands we’re loving on Instagram right now.

No matter the size or scope of your business, it’s important to have a creative outlet; a chance to build your brand and create a personality for your business. 

What better platform to create this character than Instagram.

With over 500 million monthly users, it’s undeniable that this social network is for more than selfies and cheesy holiday photos.

Instagram is an outlet to visually represent your brand, connect with customers and be noticed by all those users scrolling each day.

Ready for a dose of inspiration? Check out these brands' feeds and see why their posts set them apart.

Does your brand's use of emojis have no chill?

Does your brand's use of emojis have no chill?

Think all yellow smiley faces and LOLs are created equal? Think again! You might not feel the pressure on your personal emoji game, but putting thought into how your brand laughs online is actually super important. Especially when the goal is to come across like a relatable human while still retaining the professionalism expected of a business.

How to convert Instagram followers into leads or, better yet, sales.

How to convert Instagram followers into leads or, better yet, sales.

Ahh, the ever-elusive goal for e-commerce brands. 

That is, tracking exactly how many of those Instagram followers are converting into cold, hard sales. After all, why are we spending so much money/time/effort on growing our followers, anyway?

If you're an e-commerce brand and you haven't asked yourself these questions yet, you might very well be as rare as a unicorn. And even when our Canupy partners don't ask us these questions directly, we always address them head-on. Because our job isn't just to grow numbers for vanity's sake, but for value's sake.

Canupy 8 steps to drive product sales on instagram

Wake UP your product sales!

No more sittin' pretty on Instagram. Jolt your product sales with these 8 steps.