One of the most common questions we get asked is, “what’s my brand’s voice?” and it’s not surprising – figuring out what your business should sound like is TOUGH and kind of confusing.
So, with that in mind let’s see if we can’t break this thing down into something a little less complicated and a little more straightforward.
Think all yellow smiley faces and LOLs are created equal? Think again! You might not feel the pressure on your personal emoji game, but putting thought into how your brand laughs online is actually super important. Especially when the goal is to come across like a relatable human while still retaining the professionalism expected of a business.
You got it! Now check your email in a few minutes for the guide. If you don't see it and you're a Gmail user, it might be in the Promotions folder. Go ahead and drag the email to the Primary inbox so that you'll always get our emails. ~ Elise
