online business

Why teens are the ~best~ at digitally branding themselves online.

Why teens are the ~best~ at digitally branding themselves online.

Although this article in no way will tell you how to get “with it” (I’m sorry), it will garner some insight on how teenagers digitally brand themselves. And perhaps by understanding their techniques, brands can gain further insight into their own digitally marketing. 

As a recent former teenager (full disclosure: I’m 21) with a cousin who is 15 years old and much cooler than I am, here are all the things I have learned from our collective experiences on social networks, on things we have found to be interesting online, and on how teenagers create personal brands.

How to convert Instagram followers into leads or, better yet, sales.

How to convert Instagram followers into leads or, better yet, sales.

Ahh, the ever-elusive goal for e-commerce brands. 

That is, tracking exactly how many of those Instagram followers are converting into cold, hard sales. After all, why are we spending so much money/time/effort on growing our followers, anyway?

If you're an e-commerce brand and you haven't asked yourself these questions yet, you might very well be as rare as a unicorn. And even when our Canupy partners don't ask us these questions directly, we always address them head-on. Because our job isn't just to grow numbers for vanity's sake, but for value's sake.