Although this article in no way will tell you how to get “with it” (I’m sorry), it will garner some insight on how teenagers digitally brand themselves. And perhaps by understanding their techniques, brands can gain further insight into their own digitally marketing.
As a recent former teenager (full disclosure: I’m 21) with a cousin who is 15 years old and much cooler than I am, here are all the things I have learned from our collective experiences on social networks, on things we have found to be interesting online, and on how teenagers create personal brands.