At Canupy, we've always been on the look-out for tools to make the most of our time and our clients' budgets. And with a plethora of resources available to help schedule/create/automate/etc, it's easy to get lost in trying to learn how to maximize your time when in reality, you may be doing the exact opposite - while spending precious budget dollars.
So here's a list of content marketing tools that we've found to be the most effective for anyone looking to build their online business. They're all free. And they're all wonderful.
- Buffer - This is our go-to tool for scheduling content across all social platforms. Tracking and analytics are built right in, making it easier to tailor your content as you learn what resonates most with your audience. Plus, Buffer has a great blog, full of tips on best practices. And we'd be remiss not to mention Buffer's Pablo - a tool for creating shareable images within minutes.
- Google Trends - For optimizing SEO or just creating click-worthy headlines - Google Trends lets you compare terms and phrases so that you can learn what people are most likely to search when it comes to your product or industry.
- Headline Analyzer - In the same vein of optimizing your content by creating alluring headlines, the Emotional Marketing Value Headline Analyzer helps you craft a headline that appeals to both emotion and intellect. The tool analyzes which emotion your inputted title evokes, and suggests a percentage of effectiveness.
- Canva - They say that articles with images receive 94% more total views than articles without any visual imagery. Canva lets you easily create images that come pre-sized for your social platform of choice. You can even save your brand's logos, fonts and colours for quick reference down the road.
- Buzzsumo - If you need content inspiration on a particular topic or industry, use Buzzsumo to see what's making the rounds on the Internet within any given period. We also use Buzzsumo to compare how well our shared links do across social platforms. Do some topics perform better on Facebook than Twitter? This is how we find out.
- Gramfeed - For those especially Instagram-minded, Gramfeed allows you to discover Insta content by topic, see your exact number of followers (after you've hit 10k) and lets you save Instagram pictures from your desktop. A necessary tool for any B2C product-based business.
While there are seemingly countless tools out there, you don't need all of them. And it's not necessary to pay for them, either. When budgets and teams are small, and time is tight, these are the tools we recommend to pump up your content marketing efforts.
Are there any other content marketing tools you find helpful to grow your e-commerce business?
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About the Author:
Elise Darmanin believes that "travel is the only thing you buy that makes you richer." That's why she makes beaches, coffee shops and co-working spaces her office by working remotely while growing Canupy Content. Canupy is a social media and copywriting agency for small to medium-sized businesses. The Canupy team helps brands grow through social media marketing, copywriting and content strategies that inspire audiences and drive sales.
