Snapchat

Why you don't *have* to be on Snapchat.

Why you don't *have* to be on Snapchat.

You can’t be everywhere at once.

So why should a brand be expected to be on every social media platform simultaneously?

The answer to this question may seem obvious. “To reach larger audiences, duh!” But the mentality of more = better isn’t always correct. And for social media, it’s just the opposite.

Let's debunk some common beliefs about social media. 

A eulogy to Vine (or, long live Snapchat and IG Stories)

A eulogy to Vine (or, long live Snapchat and IG Stories)

To those of you that knew Vine,

We gather here today to celebrate a life that is coming to an abrupt close in the next few months.

Vine is revered for its many contributions to the meme and Internet community.

At the time of its birth in 2012, Vine was the go-to platform for sharing short videos — number one in the hearts of teenagers and App store charts (at just six months old!). 

It understood the essence of brevity, keeping things to a mere 6 seconds that spoke volumes in emotion. From humour to anger, to downright silliness with quirky song and dance, Vine could always bring a smile to our faces with its infinite loops.