Ahh, the ever-elusive goal for e-commerce brands. 

That is, tracking exactly how many of those Instagram followers are converting into cold, hard sales. After all, why are we spending so much money/time/effort on growing our followers, anyway?

If you're an e-commerce brand and you haven't asked yourself these questions yet, you might very well be as rare as a unicorn. And even when our Canupy partners don't ask us these questions directly, we always address them head-on. Because our job isn't just to grow numbers for vanity's sake, but for value's sake.