Why do big companies hire small agencies?

It doesn’t take a big brand to think big.

In fact, many large companies have partnerships with smaller boutique agencies to carry out special projects, run non-traditional marketing campaigns, or create innovative content. In the realm of online marketing and social media content creation, small agencies have proven that being small and nimble is actually a huge advantage to brands.


1.  We experiment and innovate

A larger company is usually inundated with certain protocols and structure. There are specific strategies used to handle new projects, as well as certain processes to follow.

Bringing in outside talent gives a fresh perspective and generates new ideas that can innovate and inspire an audience. Plus, small agencies are constantly evolving with emerging trends and technologies, and are able to include these services in their offerings.

2.  We’re nimble and on-the-ground

As a small company, we're often sought out because of our flexibility and willingness to collaborate. The whole team is usually working with the same few clients and we're able to react to changes and adjustments quickly and effectively. We’re also very responsive (sometimes, 24/7)!

3.  We have a specialty

Online marketing is a very general term. And as a content agency, we know that there are countless markets and niche audiences that respond to specific messaging and mediums. But luckily, this is our sole focus — creating specialty content for e-commerce businesses to resonate with online audiences.

4. We’re part of your team

Working with a boutique agency is like adding resources to your department without adding any unnecessary paperwork, long training sessions, or office space.

Hiring on a small agency is also economically sound, adding hours just where they are needed and reducing overhead costs.

As an agency, we partner with brands. We act as more than just freelancers, but as members of the team.

5. We’re perfect for projects

Big companies have lots of ongoing work and big strategies in progress. Hiring on a small agency can help alleviate this workload. By working on small-to-medium-sized projects, boutique agencies can give each campaign the attention and quality it deserves.

6. We don’t have barriers


A small team is one that works hard. Instead of clocking in the typical 9-5 routine, smaller agencies often offer more flexible services and hours. This includes quicker turnaround times for videos, on-the-go social media postings, as well as live-streaming options.

Why hire small agencies? Well, the online marketplace is one that’s always on the run and it’s our job to make sure your sneakers are always shiny.

About the Author:

Vicky Liu is a Canupy content creator, blogger and social media enthusiast. She studied RTA Media Production at Ryerson University in Toronto. Her interests include digital design, concert-going and stalking assorted bakeries on Instagram. 

Vicky Liu

Vicky Liu is a content creator, blogger and social media enthusiast studying RTA Media Production at Ryerson University in Toronto. Her interests include digital design, concert-going and stalking assorted bakeries on Instagram.