These past few weeks have brought significant changes to everyone’s favourite photo and video sharing network, Instagram. In addition to a new logo and simpler interface featuring black and white instead of the classic dark blue, the photo-friendly app is expected to update with even more improvements. Well, in the meantime, we have a few requests.
Bitmoji is a form of digital communication perfectly combining personality with convenience. And it’s here to stay. Toronto-based Bitstrips was recently acquired by Snapchat, closing the deal with an offer valued at a whopping $100 million. But what does the widely-used social media platform see in a silly cartoon avatar that’s primarily used by internet-crazy high schoolers and digitally inclined millennials?
"The dream" is not quite as curated and pretty as my Instagram feed makes it out to be. There are cold, hard costs to living the remote working, entrepreneurial life. Packing a years' worth of tax work into a month is a surefire way to learn this. Thank you, 2015 taxes, for teaching me so much about myself.
In the spirit of transparency, and to inject some realism into my dreamy, "beach office for today" posts, I thought I'd share some of those stats.
Although this article in no way will tell you how to get “with it” (I’m sorry), it will garner some insight on how teenagers digitally brand themselves. And perhaps by understanding their techniques, brands can gain further insight into their own digitally marketing.
As a recent former teenager (full disclosure: I’m 21) with a cousin who is 15 years old and much cooler than I am, here are all the things I have learned from our collective experiences on social networks, on things we have found to be interesting online, and on how teenagers create personal brands.
Do take it personally and be consistent with your tone.
Someone is bringing your content to life by reading it, so reach out to them directly in your writing. Using words like “you” or “your” fosters a sense of understanding and immediacy in your copywriting. Use a consistent tone in your online material, and write as if you were a character that embodies those traits.
Everyone knows that a picture is worth a thousand words.
It’s an age-old adage that has been repeated by marketers, ad agencies and content creators alike. A well-placed photograph or image can speak volumes to interested online audiences. It’s a powerful visual tool that can be leveraged to inspire your audiences to TAKE ACTION.
But are all pictures created alike? How do you know if the context of your piece best matches the imagery? Fear not, because we here at Canupy have some tips to share.
It doesn’t take a big brand to think big.
In fact, many large companies have partnerships with smaller boutique agencies to carry out special projects, run non-traditional marketing campaigns, or create innovative content. In the realm of online marketing and social media content creation, small agencies have proven that being small and nimble is actually a huge advantage to brands.
Why?
Instagram is a great place to be. You can catch up with what your friends are doing, find a new brunch spot, or even learn a new workout routine.
It’s also a great place for marketers to catch the eye of its over 400 million monthly users. With the new year, there are some fresh techniques for online businesses to pique the interests of Insta-users everywhere. Here are some upcoming trends for this year – get ready to "discover, double-tap and explore."
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