content marketing

Why teens are the ~best~ at digitally branding themselves online.

Why teens are the ~best~ at digitally branding themselves online.

Although this article in no way will tell you how to get “with it” (I’m sorry), it will garner some insight on how teenagers digitally brand themselves. And perhaps by understanding their techniques, brands can gain further insight into their own digitally marketing. 

As a recent former teenager (full disclosure: I’m 21) with a cousin who is 15 years old and much cooler than I am, here are all the things I have learned from our collective experiences on social networks, on things we have found to be interesting online, and on how teenagers create personal brands.

Does your brand's use of emojis have no chill?

Does your brand's use of emojis have no chill?

Think all yellow smiley faces and LOLs are created equal? Think again! You might not feel the pressure on your personal emoji game, but putting thought into how your brand laughs online is actually super important. Especially when the goal is to come across like a relatable human while still retaining the professionalism expected of a business.

Our go-to content marketing tools - and they're all free.

Our go-to content marketing tools - and they're all free.

At Canupy, we've always been on the look-out for tools to make the most of our time and our clients' budgets. And with a plethora of them available to help schedule/create/automate/etc, it's easy to get lost in trying to learn how to maximize your time when in reality, you may be doing the exact opposite. And spending money at the same time.

So here's a list of content marketing tools that we've found to be the most effective for anyone looking to build their online business. They're all free. And they're all wonderful.