Social media might be the best way to market your biz, but what gets tricky is figuring out which social media platforms are best for your brand.

While Instagram works wonders for a fashion business, that doesn’t necessarily mean it’s the right tool for a growing financial firm. Snapchat could be a great call for an interior design company, but absolutely pointless for a tech agency. And so on.

To get to the crux of where you belong in the social media landscape, let's consider a few key points.